Here are select logo design highlights since 2001.
I've designed logos for non-profits, sole proprietors, retailers, corporate clients, you name it. Strategizing and designing the right mark is one of my all-time favourite projects.
I love pressing maps into service to help get people where they need to go and to provide detail on important projects. An example of the latter is illustrated in the posters I’ve designed for NHC which are seen about half way down this page and detailed briefly in the text below:
Project Highlight: NHC poster designs
NHC has asked me to put together many posters for their submission in the Association of Consulting Engineers of Canada (ACEC-BC) annual awards. It's like The Oscars for engineers. In 2016 they won in the Soft Engineering category for the work they did in Bangladesh protecting the Padma Bridge. In 2010, they won in the Soft Engineering category for the work they did in Prince George assessing flood risk on the Nechako and Fraser Rivers. Theirs is a call I love receiving. Afterall, who wouldn't want to win an Oscar?
I always enjoy working with Christina on our ACECBC poster submissions for the annual Awards. Without fail she is able to take our “overly engineered’ thoughts and ideas and develop a poster that is creative and informative.
BRUCE WALSH, PRINCIPAL, NORTHWEST HYDRAULIC CONSULTANTS
Over the years I’ve designed many tradeshow booths, vertical banner stands, awnings and other signage.
Project 1 Highlight: Framagraphic logo + signage
When Gerry Giroux bought Framagraphic from the original owners, he wanted to give the business a bit of a facelift so I redesigned his logo, awning, and sandwich board.
Project 2 Highlight: Fioravanti vertical banners
Roberto Fioravanti is a jewelry designer who does the artisan show circuit in western Canada. He needed signage that was ultra light and portable so I printed a number of these banners on lightweight fabric that can be easily transported and hung at shows.
Project 3 Highlight: Caffé Piccolo logo type + signage
The Molinaris were keen to sell their business of 11 years—then called BC Gelati—but they didn't want to sell their secret family gelato recipes along with it. So, they asked me to assist with a rebranding effort—one that would allow them to sell the business as a turnkey operation, allowing the next owners to open the shop as a "little neighbourhood getaway" less the icy desserts.
Photo of Giuseppe and Anna Molinari by Kent Southwell
Project 1 Highlight: Agreen compostable cup graphics, van graphics
The client came to me after an unsuccessful attempt to crowdsource a design for their line of compostable paper cups. I used their existing logo to create an understated design that wouldn't detract from their clients' own in-store branding efforts.
They returned a year later and I designed the graphics for their delivery van.
Project 2 Highlight: Namasthé logo + packaging
Isabelle Ranger was looking to enter the tea market in time for the 2010 Winter Olympics so along with Tracey Gramm from Blue Halo Creative, we designed their lotus flower-like logo and packaging from the boxes right down to the tea bag tag.
Laser + Die Cut Designs
I started designing die-cut and laser-cut cards in 2006 under the name Nib & Tuck. That was where my fascination with creating cut paper compositions began. Not sure where it's going to end.
I've designed countless ads over the years. This is just a smattering.
Project: Local Growers marketing material
HY Louie, parent company of Marketplace IGA, asked me to help them promote BC products and produce in their grocery stores. As part of their "Grower's Program" I was asked to design their two "local" symbols which appeared throughout the store on shelves, signs and in flyers. I also designed signage featuring various IGAs farmers to help shoppers get to know their growers.
Everyone loves the concept! Thank you so much for your wonderful work!
REBECCA AYARRA, H.Y. LOUIE
Branding – logo, stationery, brochure, fact sheets, website, promotional video, adverts, copy writing, social media graphics Product Development – research, writing, and proofing
FoodHead—a company I formed in 2013—offers a collection of brandable marketing and educational materials for health practitioners.
Naturopaths, nutritionists, MDs and others in the healthcare industry use these sheets to complement their practice. There are 30 sheets in the collection and it continues to grow.
There are plans afoot to publish this information in book form so stay tuned.
I'm a big lover of paper and I had a fruitful collaboration with this local paper distributor until they closed their Western Canadian branch. Cascades Resources which then became Gould Paper (and even later became Xpedx) held an annual paper show in the interior of BC and for several years I created the event invitation.
Year one featured wine and chocolate pairings and this invitation was delivered with a bar of chocolate inside. Year two's theme was the sun and I riffed off of famous "sun" quotes and wrote the copy for this entire piece. Year three's theme was Chinese New Year and the invitation came tucked inside a lucky money envelope along with some coins whose currency was calories.