Here are select highlights from the last fifteen years.
I've designed logos for non-profits, sole proprietors, retailers, corporate clients, you name it. Strategizing and designing the right mark for a client is one of my all-time favourite projects.
Spinal Cord Injury BC
Project: Brochure and booklet design
Vancouver Coastal Health and Spinal Cord Injury BC asked me to design this pamphlet and informational booklet for women with spinal cord injuries (SCI) who are looking to become pregnant. There are very few informational resources on this topic available to the SCI community so it was a real privilege to be involved in its creation.
VISIT THE SPINAL CORD INJURY BC WEBSITE TO DOWNLOAD THESE RESOURCES
Essentially, a juice company in Dubai, asked me to tackle a series of infographics for the launch of their new brand. Here's a small sampling. If you want to see the rest you'll have to visit the UAE and order from them directly.
Oddly, I always felt thirsty while working on their projects….
Project: compostable cup graphics, van graphics
The client came to me after an unsuccessful attempt to crowdsource a design for their line of compostable paper cups. I used their existing logo to create an understated design that wouldn't detract from their clients' own in-store branding efforts.
They returned a year later and I designed the graphics for their delivery van. I'm looking forward to seeing it bombing around Vancouver soon.
Project: Local Growers marketing material
HY Louie, parent company of Marketplace IGA, asked me to help them promote BC products and produce in their grocery stores. As part of their "Grower's Program" I was asked to design their two "local" symbols which appeared throughout the store on shelves, signs and in flyers. I also designed signage featuring various IGAs farmers to help shoppers get to know their growers.
Everyone loves the concept! Thank you so much for your wonderful work!
REBECCA AYARRA, H.Y. LOUIE
Namasthé Tea Company
Project: logo + packaging
Isabelle Ranger was looking to enter the tea market in time for the 2010 Winter Olympics so along with Tracey Gramm (from Blue Halo Creative), we designed their lotus flower-like logo and packaging from the boxes right down to the tea bag tag.
It's still a thrill to go into Nester's Market and other smaller shops and see our work on the shelves.
Branding – logo, stationery, brochure, fact sheets, website, promotional video, adverts, copy writing, social media graphics Product Development – research, writing, and proofing
FoodHead – a company I formed in 2013 – offers a collection of brandable marketing and educational materials for health practitioners.
Naturopaths, nutritionists, MDs and others in the healthcare industry use these sheets to complement their practice. There are 30 sheets in the collection and it continues to grow.
There are plans afoot to publish this information in book form so stay tuned.
I started designing this line of customizable die-cut and laser-cut greeting cards in 2006 and continue to add to it each year. The collection caters predominantly to corporate clients looking to customize the cards for holiday giving, or to serve as invitations, thank yous, menus and such. But you can also buy small quantities from the website and you may see me selling these at an artisan sale around the holidays.
If you know a retail shop that should carry these, please let me (or them) know.
The Molinaris were keen to sell their business of 11 years – then called BC Gelati – but they didn't want to sell their secret family ice cream recipes along with it. So, they asked me to assist with a rebranding effort – one that would allow them to sell the business as a turnkey operation, allowing the next owners to open the shop as a "little neighbourhood getaway" less the icy desserts.
The Molinaris made the best pistachio gelato and concord grape sorbetto you've ever tasted.
Photo by Kent Southwell
Project: Event invitations and copy writing
I'm a big lover of paper and I had a fruitful collaboration with this local paper distributor until their closed their Western Canadian branch. Gould Paper (which later became Xpedx) held an annual paper show in the BC interior and for several years I created the event invitation.
Year one featured wine and chocolate pairings and this invitation was delivered with a bar of chocolate inside. Year two's theme was the sun and I riffed off of famous "sun" quotes and wrote the copy for this entire piece. Year three's theme was Chinese New Year and the invitation came tucked inside a lucky money envelope along with some coins whose currency was calories.
Logo + signage
When Gerry Giroux bought Framagraphic from the original owners, he wanted to give the business a bit of a facelift so I redesigned his logo, awning, and sandwich board.
Much like the Namasthe tea boxes, it's satisfying to walk around the neighbourhood and see my work. It's especially satisfying when it's for a local business that continues to thrive almost 40 decades after first opening their doors.
Projects: Logo, report design, presentation folder and insert sheets, brochure
It's fitting that someone who grew up in a pulp and paper mill town and who loves and works with paper should find herself designing the logo and various pieces of marketing collateral for the International Council of Forest and Paper Associations.
Northwest Hydraulic Consultants
Project: Poster design
Every year NHC asks me to put together the poster for their submission in the Association of Consulting Engineers of Canada (ACEC-BC) annual awards. It's like The Oscars for engineers.
In 2010, they won in the Soft Engineering category for the work they did in Prince George assessing flood risk on the Nechako and Fraser Rivers.
This is a project I look forward to working on each year. Who wouldn't want to win an Oscar?
Project: Ad design. Copy writing for Gourmet Warehouse and FoodHead
I've designed countless ads over the years. This is just a smattering.